Data-driven growth, experimentation at scale, and practical AI projects for real-world marketing. 10+ years transforming digital strategies across enterprise organizations.
I'm a digital marketing leader with 10+ years transforming data into growth across enterprise organizations. My journey spans precision omni-channel campaigns, experimentation at scale, and cross-functional leadership that drives measurable impact. I believe in building in public with AI—creating practical tools that solve real marketing challenges while sharing the process openly.
Currently exploring AI-powered website builds, study applications, and prompt systems that enhance analytics and MarTech workflows. Every project is a learning opportunity to push the boundaries of what's possible when marketing meets artificial intelligence.
Students (and parents) need a simple way to convert Chinese spelling lists into meaningful learning aids — with Pinyin, English meanings, and contextual example sentences.
Developed a lightweight web app using OpenAI APIs for OCR, translation, and Pinyin generation.
Combined prompt engineering and front-end scripting (JavaScript, HTML/CSS) to process word lists and return structured, ready-to-practice outputs.
A functional prototype demonstrating practical AI for language learning, empowering students to practice independently.
Next steps include accuracy improvement, tone validation, and quiz-mode enhancements.
Ship professional sites faster without hand-coding from scratch.
Orchestrate an AI builder with explicit prompts (this page is the proof).
A reusable prompt system + component library; roadmap: multi-language, CMS, pattern library.
Nanyang Technological University
2009