Portfolio & AI build log

Digital Marketing Leader | building with AI

Data-driven growth, experimentation at scale, and practical AI projects for real-world marketing. 10+ years transforming digital strategies across enterprise organizations.

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Time travelling all thanks to Gemini Nano Banana 🍌
50-100% YoY NTB Growth
20%+ Conversion Uplift
10+ Automation Workflows
20-50% Organic Traffic Lift
ASEAN Regional Playbooks

About

I'm a digital marketing leader with 10+ years transforming data into growth across enterprise organizations. My journey spans precision omni-channel campaigns, experimentation at scale, and cross-functional leadership that drives measurable impact. I believe in building in public with AI—creating practical tools that solve real marketing challenges while sharing the process openly.

Currently exploring AI-powered website builds, study applications, and prompt systems that enhance analytics and MarTech workflows. Every project is a learning opportunity to push the boundaries of what's possible when marketing meets artificial intelligence.

What I'm exploring now

AI website builds
Study apps
Prompt systems for analytics
MarTech automation

Impact Metrics

50-100% YoY NTB growth across consumer & SME segments through precision omni-channel campaigns
20%+ Conversion uplift via experimentation & personalization (Adobe Target, GA360)
10+ Automation workflows (RPA/SOPs) saving 1-3 hrs/task and ~20% error reduction
20-50% Organic traffic growth across multiple corporate sites via SEO/SEM
ASEAN Regional playbooks & KPIs scaled across markets; multi-million-dollar budgets managed
100+ Team members trained in data-driven marketing and experimentation frameworks

Featured Projects

AI Chinese Spelling Helper

Web App

Problem

Students need fast Hanyu Pinyin, English meanings, and sentence examples from a word list.

Approach

Use LLM prompts + lightweight web app to process inputs and return structured outputs.

Outcome

Prototype demonstrating practical AI for learning; roadmap: accuracy checks, export to quiz format, TTS.

LLM Prompt Design JavaScript HTML/CSS

AI-Assisted Website Build

Website Builder

Problem

Ship professional sites faster without hand-coding from scratch.

Approach

Orchestrate an AI builder with explicit prompts (this page is the proof).

Outcome

A reusable prompt system + component library; roadmap: multi-language, CMS, pattern library.

LLM Prompt Design JavaScript HTML/CSS Analytics

First two builds are live — more shipping soon.

Experience

First Vice President – Digital Marketing

United Overseas Bank (UOB) 2016 – Present
  • Delivered 50%–100% YoY growth in customer acquisitions through precision-targeted, omni-channel campaigns
  • Managed SGD 1M+ annual marketing budget with MAS-compliant allocation strategies
  • Led cross-functional teams of 15+ members across Digital Solutions and Web Management

Assistant Manager – Digital Engagement

Parkway Pantai 2015 – 2016
  • Grew organic traffic by 20%–50% across 4 corporate websites through SEO/SEM optimization
  • Launched first digital content hub, generating measurable leads and improving online visibility
  • Managed and coached 2-member digital team, improving CTR and reducing CPC through Google Ads audits

Assistant Manager – Digital Media

Singapore Turf Club 2012 – 2015
  • Implemented 4 RPAs, cutting week-long manual processes to minutes
  • Grew online engagement and facility bookings by 30%+ via SEO/SEM strategies
  • Led creative and web team, managing bilingual SharePoint sites and microsites

Software Engineer

ST Electronics (Info-Software Systems) 2009 – 2012
  • Promoted twice in three years; advanced to Module Lead for military software projects
  • Trained new hires in coding, agile development, and project documentation
  • Earned 4 client commendations and multiple project bonuses

Skills & Stacks

Marketing & Analytics

Adobe Analytics Adobe Target GA360 GTM CM360 DV360 Meta Ads SEO Tools

Data & BI

Power BI Tableau Qlik SAS SQL

Automation

Python Power Automate n8n LangGraph

Web Development

HTML/CSS JavaScript

Education & Certifications

B.Eng (Hons), Computer Engineering

Nanyang Technological University

2009
MIT Big Data & Social Analytics 2023
CFTE AI in Finance 2023
BCG Rise Digital Transformation 2022
Google/Scrimba Foundations 2024

Contact

linkedin.com/in/zachkong
Singapore

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